Sometimes, getting to the NFL is all about dealing with Pressure.
This project is a commercial promo for Gillette Deodorant’s “Pressure Points” , a series that follows 3 draft prospects as they prepare for life in the NFL. As the creative director for the entire series, this commercial was a great way for me set the visual tone for the series before we even knew who our characters would be. The athlete in this piece was played by Nic Harris, a great dude who’s working hard on returning to the NFL after a series of knee injuries.
Shot on Arri Alexa with Sony CineAlta 4K primes, edited on Final Cut Pro and graded on Davinci Resolve.